Idea to delivery.

I design formats, not one-offs. A structure with its own graphic language a brand can run again next week with different talent. Same job whether it’s a World Cup, a game launch or a drag queen with an opinion.

Most of this was concepted, pitched, shot, cut, graded and animated by me. That matters less as a boast than as a reason the work holds together: I know what a format costs to make before I pitch it, and I can set the standard other people build to.

I’ve led content teams, directed freelancers, steered agency partners, and built the shared systems other people work to.

I build the tooling too: a shared caption system the social team works to, an agent that reports back on trends and disruptors weekly, AI in storyboarding and motion.

• Concept
• Format design
• Production
• Direction
• Talent
• Shoot
• Edit
• Motion
• Grade
• Systems